Visitors to town recently may have noticed posters and leaflets being handed around looking for support to launch St Ives as the UK’s first Mental Health Town.
The project is called CALM and stands for the Campaign Against Living Miserably. The aim of making St Ives a CALM town is to allow people from different community groups to get involved and raise awareness of the  importance of mental health.
Rev Finch of St Ives Methodist Church said one of his motives for raising awareness of mental health issues came following the deaths of two men from the town who committed suicide last year.
Reverend Finch (pictured below), took on a 300-mile cycling challenge last year that saw him travel from London to Paris in order to raise money for CALM.
Now, he is joining forces with the people of St Ives in an effort to make the town the first ever CALM town.
He says ‘the vision is to shape a community where nobody needs to struggle with mental health on their own, and that there is always someone to listen or a place to go.’
Joining Rev. Finch in the project is Mayor Cllr Tim Drye, and the previous Mayor Cllr Phil Pope, as well as other groups in the
Events will be held across the year, and the team are hoping to get schools, employers, and community groups from around the town to get involved to raise awareness for the cause.