Members of Huntingdonshire Vegan Activists held a peaceful protest on  Saturday 19th January 2019 outside Tesco St Ives. The aim was to urge Tesco to stop using Hogwood Farm in Warwickshire as their pig meat supplier,
following an undercover investigation by the charity Viva!, A campaign which featured on a recent Channel 4 Dispatches documentary raised awareness to the general public. Sainsburys have already stopped using Hogwood as their supplier, following the investigation.
Viva’s investigation showed extreme overcrowding poor hygiene and unspeakable cruelty to the animal. The activists held placards and stood on the grass outside Tesco, facing onto the very busy roundabout hoping their message would reach hundreds of motorists.