A year ago Morrisons opened a huge new store in St Ives – and it’s been shortlisted as one of the best supermarkets in the world. Chief executive David Pots said, ‘Our aim is based on improving the shopping trip for customers and to achieve that, we’re doing all we can’.

Morrisons has also partnered with Amazon, Doddle and Timpson to bring new services to customers in stores, such as electric car charging points and tyre change services in our car parks.Then there are currency exchange kiosks for travel money and even barber shops. Morrisons believe it’s their new store designs and layout that are really catching the imagination of shoppers.

It’s introduced paper bags at the checkout, new ranges of ‘Naturally Wonky’ veg and ‘Too Good to Waste’ boxes, donated more than five million edible items to over 450 local community groups, and updated 300 of its stores as part of its ‘Fresh Look’ improvements and that’s before we get to the petrol station, takeaway pizza, clothing and even free Wi-Fi. Local producers for the store were chosen by Morrisons buyers, local residents and members of the Cambridgeshire Women’s Institute.